Sara Otte Coleman, Tourism and Marketing Director | Official Website
Sara Otte Coleman, Tourism and Marketing Director | Official Website
North Dakota Tourism’s “Hello” campaign has been recognized with four awards from the MarCom Awards, an international competition that honors excellence in marketing and communication. The 2025 campaign received two platinum awards, one gold award, and an honorable mention.
The MarCom Awards receive about 7,000 entries annually from multiple countries. North Dakota Tourism’s accolades include a platinum award for its Denver Train Wrap in the mass transit advertising category, another platinum for its Road Trip TV spot under creative advertising, a gold award for its Hunting TV spot in the advertising/marketing video category, and an honorable mention for its Fishing TV spot in television advertising.
Sara Otte Coleman, director of North Dakota Tourism, said, “The ‘Hello’ campaign extends a genuine invitation to travelers to visit us in North Dakota. We are known as friendly and welcoming hosts, and this campaign celebrates that while highlighting our state’s vibrant landscapes and adventure-filled experiences.”
The campaign was developed in partnership with Odney, a full-service advertising agency. Natalie Bartelme, vice president of creative strategy at Odney, said, “From the start, this campaign has been about capturing the state’s natural beauty and letting the authentic voice of North Dakotans shine through. We’re proud to share the state’s story through the people who live here, and we’re honored by this international recognition.”
Additional details about the destinations featured in the campaign can be found at https://www.ndtourism.com.
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